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Authenticity: What Consumers Really Want ebook

Authenticity: What Consumers Really Want by James H. Gilmore, Joseph B. Pine

Authenticity: What Consumers Really Want



Authenticity: What Consumers Really Want download

Authenticity: What Consumers Really Want James H. Gilmore, Joseph B. Pine ebook
Page: 299
Format: pdf
ISBN: 9781591391456
Publisher: Harvard Business Review Press


Some heritage apparel brands whose popularity had waned are now enjoying renewed vigor. Jan 19, 2009 - http://www.ted.com Customers want to feel what they buy is authentic, but "Mass Customization" author Joseph Pine says selling authenticity is tough because, well, there's no such thing. Listen this Week to Find Out How to Give it To Them. Other people are Present thinkers: they're interested in how a product or service can . Among these are vision, security, efficiency, opportunity, skepticism, fitting in, authenticity, results, innovation, facts, imagination . Feb 13, 2013 - Some people are Past thinkers: they want verification, they place a high value on customer testimonials, a proven track record, credentials, or the research that went into creating something. Dec 9, 2012 - The problem with do-good marketing is that it does nothing to help the brand become more authentic and relevant -- other than to make consumers feel all warm and fuzzy. If it were a If you haven't already done so, I would recommend reading Authenticity: What Consumers Really Want by II Pine, James H. Feb 9, 2009 - Read Sales & marketing Authenticity: From Publishers Weekly What Consumers Really Want. To hell with that, we want lots of "fans" and want them now. May 9, 2008 - According to Joe Pine, Authenticity is What Consumers Really Want. Gilmore, co-author of “Authenticity: What Consumers Really Want.” Heritage Brands Coming Back. Feb 16, 2010 - From our point of view, he makes a very strong case for branding. Apr 15, 2013 - Authentically create fans? May 22, 2014 - Knowing what consumers really want makes the difference between a one-time buyer, and a recurring and loyal following. Who cares if they actually are fans (the kind that do not need to be bracketed within quotation marks)? Dec 16, 2009 - In other words, brands are the result of our need for continuity. In an age of celebrity and pop culture do consumers really want authenticity? The importance of speaking to your customers as real people.

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