Confessions of an Advertising Man David Ogilvy
Publisher: Southbank Publishing

Even Then He Knew… 25 October. Jack Byrne Advertising was new, hot, and the talk of both the 6:05 and the 7:02 New Haven RR commuter bar cars if not the town. Reading “Confessions of an Advertising Man” should be a prerequisite to joining an Advertising, Marketing or Business based degree course. Confessions of an Advertising Man has been regarded as one of advertising's bibles. "The two most powerful words you can use in a headline are FREE and NEW. To sum it up, you can benefit from reading David Ogilvy's Confessions of an Advertising Man. You can seldom use FREE, but you can always use NEW." So says ad man David Ogilvy in his 1963 tell-all Confessions of an Advertising Man. Ogilvy is happy to sell himself in Confessions of an Advertising Man, but what sets him apart from his rivals is his combination of attitude towards work, his setting of rules, focus on business and focus on research. David Ogilvy's Confessions of An Advertising Man, published by London's Southbank Publishing in 1963, is a classic read for anyone interested in advertisement, branding and public relations. It is still used throughout agencies today and people still carry around these little red books, flipping through pages of undated knowledge. Categories: A Mad Life in Advertising. Later compiled into the book The Diary of An Ad Man, they give us a greater understanding of the mental,. Confessions of an Advertising Man Luke Sullivan,. *FREE* super saver shipping on qualifying offers.