Ultimate Guide to Pay-Per-Click Advertising Richard Stokes
Publisher: Entrepreneur Press

How do you run a successful PPC campaign? These are important questions if you're looking to initiate a paid search strategy. The most notable of course being Google Adwords when you are talking true PPC. Oct 18, 2012 - Pay Per Click advertising – if you like instant traffic, then you are all too familiar with self serve ad/traffic platforms. May 10, 2013 - What is pay per click (PPC) advertising? Ultimate Guide to Pay-Per-Click Advertising [Richard Stokes] on Amazon.com. *FREE* shipping on qualifying offers. Dec 6, 2011 - Ad Extensions – Check out our comprehensive guide to ad extensions for more information on when and how to use each option. May 21, 2014 - Introducing game-changing strategies, tools, and reports, Marshall and Meloche breakdown the magic of Facebook Paid Advertising and show you how to gain dramatically on your investment--in clicks, customers, and profits. May 20, 2014 - Kicking Off The Season: The Ultimate Guide to Ottawa's Summer Festivals. Dec 8, 2010 - To check what the estimated CPC (cost per click) is for certain keywords. Apr 8, 2014 - Pricing: There are two primary pricing structures: pay-per-click (PPC or CPC) and pay-per-impression (PPM or CPM) — an impression being 1,000 views of your ad.